At 777 Cherry we take your privacy seriously. This page explains what personal and technical information we collect, how we use and protect it, and the choices available to you. We aim to be clear about our practices so you can manage your account and privacy with confidence.
We collect personal information you provide when registering or contacting support, such as your name, date of birth, address, email and telephone number. We also store identity documents provided for verification and details of payment methods when you make deposits or withdrawals.
Technical data includes IP address, device and browser information, operating system, device identifiers and connection data. We use this to operate our service, protect accounts and improve site performance.
Transactional records cover deposits, withdrawals, wagers, game activity and promotional history. Payment processors may retain further payment details in line with their own policies.
We use your data to create and manage your account, process payments, carry out identity checks, prevent fraud and comply with legal obligations. Data is also used to provide customer support, handle disputes and improve our services. Where you have consented, we may use contact details for marketing communications which you can opt out of at any time.
We protect data using standard technical and organisational measures including encryption in transit, access controls and regular security reviews. Access to personal data is restricted to staff and authorised third parties who need it to perform their role. We maintain backups and apply procedures to detect and respond to security incidents.
We use cookies, web beacons and similar technologies for essential site functions, analytics and personalised content. Third-party providers may place cookies for performance and advertising. You can manage cookie preferences via your browser settings and opt out of most analytics or advertising cookies through dedicated opt-out tools.
You have rights to request access to the personal data we hold about you, ask for incorrect information to be corrected, and request deletion where we are not required to retain data for legal or regulatory reasons. You may also object to or restrict certain processing and request portability of your data in a structured format where applicable.
To exercise your rights, sign in to your account and use the account settings where available, or contact [email protected]. We may ask for proof of identity before fulfilling requests to protect your privacy. We will respond to valid requests in a timely manner and explain any legal reasons for refusing a request.
We share data with service providers such as payment processors, verification and fraud-prevention partners, game providers and analytics vendors. We may disclose information to courts, law enforcement or regulators where required by law. Where third parties process data on our behalf, we require them to maintain appropriate security standards.
We keep this policy under review and may update it to reflect changes in our services or legal requirements. Material changes will be communicated via the site or by email. For questions about this policy or our practices, contact our data protection team via [email protected].
777Cherry remains committed to responsible handling of your personal information and to providing clear choices about how it is used.
